What is Softcore Aesthetic?

With the new era of social media, there are various aesthetics coming up.

aesthetics like academia, indie, vintage, etc. are surfing social media big time today. A fairly newer aesthetic among them is the Softcore aesthetic.



Softcore is described as a cute culture influenced by the Japanese. It originated in 2020 and is also known as fluff core or kawaii aesthetic. As the name suggests, the softcore aesthetic includes the softer, cuter shades of the color palette, like shades of pink, light purples, whites, pastel, and the like. Close your eyes and imagine unicorns, rainbows, huge pink clouds, cotton candy, and marshmallows. That is the exact representation of this aesthetic.